Aula
Branding Identity and UX/UI for AULA, an educational initiative focused on sustainability and environmental action.
Brand Identity
UI/UX design
THE PROJECT
AULA, an educational initiative focused on sustainability and environmental action. Made up of educators, environmental specialists and people like you who want to make a difference. Through classes, workshops and educational resources, we give you the tools to understand the impact of your daily decisions and how to turn them into positive actions for the planet.
DESIGN SYSTEM
The work included the creation of the logo, the visual system (typography, chromatic palette, graphic style) and the consistent application of these elements in multiple media. In addition, I designed and structured their website whith Figma and Visual Studio Code, with a focus on accessibility, clarity of information and user experience. The aim was to build an approachable and trustworthy image, reflecting the collaborative spirit of their community - made up of educators, specialists and citizens - and facilitating access to their teaching resources and workshops.
MY ROLE
As Senior Designer, I was responsible for the art direction and interface design... The result is a visually consistent, flexible and functional brand in both print and digital environments.
/ Community committed to sustainability /
I designed and structured their website, with a focus on accessibility, clarity of information and user experience. The aim was to build an approachable and trustworthy image, reflecting the collaborative spirit of their community - made up of educators, specialists and citizens - and facilitating access to their teaching resources and workshops.
