Blocka
Branding Identity and UX/UI for Blocka, is a leading marine infrastructure company that specialises in installing subsea cabling systems.
Brand Identity
UI/UX design
THE PROJECT
Blocka is a leading marine infrastructure company specialising in the installation of submarine cabling systems. The challenge was to create a strong, contemporary and coherent visual identity for this highly technical and specific sector while maintaining an attractive, distinctive and eye-catching aesthetic.
DESIGN SYSTEM
The construction of the brand is based on a customised geometric typography, where the most distinctive detail is in the letter 'B': its outline has been separated to reveal the two internal spaces that visually evoke two parallel cables, alluding directly to the company's main activity - the installation of submarine cables. The website was designed to communicate the brand's value proposition clearly, while also showcasing its technical expertise and global reach.
MY ROLE
As Senior Designer, I was responsible for the art direction and interface design... The result is a visually consistent, flexible and functional brand in both print and digital environments.
