Dicora Urban Fit
Branding and packaging identity for Dicora Urban Fit, is a cosmetics and personal care brand from Nuvaria Global, focused on people with an active and healthy lifestyle.
Branding &
Packaging Identity
THE PROJECT
This project is part of the complete redesign of a collection of 10 fragrances (6 feminine and 4 masculine), framed within a brand repositioning strategy aimed at a wider and more contemporary public. The main objective was to update a pre-existing visual identity, adapting it to a younger target without losing appeal to an adult consumer, seeking a balance between freshness and sophistication. To achieve this, a new visual system was defined that connects the olfactory universe with graphic references from the world of travel: airline tickets, boarding labels and global transit elements, generating an aspirational and urban story.
DESIGN SYSTEM
A solution was developed that incorporates: Glass bottles with clean lines and balanced proportions, providing a sense of permanence and quality. Magnetic caps that reinforce the perception of value and gesturality in use. Gold stamping applications on sans serif typefaces, providing a contrast between urban and premium. A chromatic palette in vertical gradient, personalised for each reference, which evokes the skies and lights of cities at sunset and which functions as a visual code within the shelf. A modular information system, inspired by the codes on boarding tickets, which incorporates iconography and information on the olfactory notes. This work consolidates the coherence of the range through a versatile visual system that dialogues with the traditional codes of accessible luxury, while introducing a more contemporary, dynamic and aspirational reading.
MY ROLE
As Senior Designer, I was responsible for the art direction and packaging-identity design... The result is a coherent range with a versatile visual system that engages with traditional accessible luxury codes while offering a more contemporary, dynamic and aspirational interpretation.
