Vicky Martín Berrocal
Fragancias
Brand and packaging identity for the fragrance collection by Vicky Martín Berrocal, a Spanish fashion designer, businesswoman, and public figure deeply rooted in Andalusian culture.
Branding &
Packaging
Identity
THE PROJECT
Vicky Martín Berrocal’s fragrance collection emerges from her connection to her Andalusian roots and her identity as a designer. The packaging design becomes a natural extension of her aesthetic universe: emotional, expressive, and deeply connected to the culture of southern Spain. As an Andalusian, Vicky is closely linked to flamenco, femininity, passion, colour, and the lush nature of her homeland. This collection captures that essence through a visual approach focused on flowers — symbols of beauty, tradition, and sensitivity, as well as strength and renewal.
DESIGN SYSTEM
The core of the design lies in rich, expressive botanical illustrations, portraying flowers as emblems of the Andalusian soul. Each fragrance is linked to a flower that defines both its scent composition and visual narrative. These flowers are not merely decorative — they tell stories, evoking emotions and memories tied to personal moments, places, and sensations, in tune with the designer’s intimate perspective.
MY ROLE
As a Senior Designer, I was responsible for the art direction and packaging identity development. The design acts as a bridge between Vicky's fashion universe and the world of olfactory emotions, consolidating her personal brand as a symbol of authenticity and female empowerment.
